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The latest news from the Young Academy of Scotland

Members address issue of single-use plastic in #ReducePlasticTips campaign

by Silvia Paracchini, Jess Enright, Heidi Burdett, and Emilie Combet

In December, the Young Academy of Scotland (YAS) turned their eyes to plastics, in line with their “Sustainable” theme.

In a snap Twitter campaign, members explored what each of us could do, focusing on a tricky month.

Christmas is one of the most exciting times of the year, but it is also the worse one for generating plastic waste; just consider the quantity of plastic presents in plastic packaging, in plastic wraps, carried in plastic bags. Throughout December, YAS members shared their tips and ideas, under the #ReducePlasticTips hashtag on Twitter.

ReducePlaticTips word cloud

“We have all become aware of this problem and people have started changing their behaviours in their everyday actions. But are we doing as much as we can? We use so much plastic that we do not even realise it. By sharing our own ways to tackling plastic consumption, we can all learn from each other, adjust what we do on a daily basis and maybe inspire others.”  said Silvia Paracchini, who led the initiative.

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#AspirationalAdvice Competition gives Scotland's students chance to win book vouchers

Over the past two years the Young Academy of Scotland and partner organisations across Scotland have been running the #AspirationalAdvice campaign on social media.

This campaign asks twitter and Facebook users to share with young people the best piece of advice they got when they were younger or the piece of advice they wish they had received. 

This growing bank of advice has helped many to aim high, dream big, lift their aspirations and achieve their hopes and goals. All of the advice has then been photographed and the images shared on Twitter and Facebook using the hashtag: #AspirationalAdvice.

The campaign has had contributions from various people from media figures, politicians, academics, sports stars and many different professionals and people living in Scotland and beyond.

Now, as this campaign reaches its final weeks for 2016, the Young Academy will be offering schools the opportunity to choose their favourite pieces of advice and have a chance to win book vouchers provided by the Young Academy of Scotland Excellence in Education Working Group.

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YAS Member Co-Hosts latest #AspirationalAdvice Radio Show

YAS Member Neil McLennan yesterday joined Radio Edu talk’s David Noble to host a radio interview with US Consulate Principal Officer Susan Wilson.  The show came about as a result of US Ambassador Matthew Barzun taking part in last year’s Young Academy driven #AspirationalAdvice Twitter campaign.

The Twitter campaign, which ran from 1st January to 1st May 2015, engaged people from all aspects of Scottish and international society, and reached over 4,500 individuals.  Ambassador Barzun’s advice, “Explore the globe! Study abroad, work abroad, travel abroad!,” made it into the top five most-viewed tweets of the campaign.  Others who engaged include writers, sports champions, teachers and well known media figures.

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Young Academy says #ThankYou #InspiringTeachers

Members of the Royal Society of Edinburgh Young Academy of Scotland (YAS) have just launched a campaign asking everyone in Scotland and across the world to say “Thank You” to inspiring teachers.

At their 2015 Winter Plenary Meeting, YAS members signed a large Christmas card for teachers as well as tweeting out their messages of thanks using the twitter hashtags #thankyou #inspiringteachers.  Their interdisciplinary membership reflected on inspiring teachers from all subject areas.  It is hoped that “thank you” messages on twitter highlighting inspiring teachers will continue from the last week of school term right through to New Year’s Day.

A significant issue for schools is the recruitment of teachers and in particular STEM (Science, Technology, Engineering and Maths) teachers.  Earlier this year the Education and Lifelong Learning Cabinet Secretary, Angela Constance, started a twitter campaign #inspiringteachers.  This campaign encouraged people to remember and share which teachers inspired them whilst raising the profile of the profession.

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Ian LeBruce is a director of Ignite Your Brand, an Edinburgh Marketing company. In 2013, he founded Cappuccino Ads, an environmentally friendly advertising service which now runs across the UK.

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