Elaine Baxter


Elaine is an innovation specialist, passionate about bringing physical and digital innovation to life. She sets a clear vision, creates opportunities and drives teams to achieve unexpected results.


An accomplished practitioner of user-centred design in industry, she has delivered across all stages of the innovation cycle from process engineering and manufacturing to leading large industry / university collaborations on new technologies.


Elaine successfully established and ran the first innovation accelerator at Procter & Gamble Luxury division and again at Coty, driving innovation at pace for some of the world’s biggest brands.


More recently Elaine has carried out an extensive program of research, sponsored by the Gatsby Foundation and Innovate UK on innovation in further education (FE) colleges and businesses in England.  She is now working with Scottish Colleges to reproduce those findings in an effort to improve the innovation ecosystems that exists between FE providers and local businesses


Outside of work, Elaine is a fitness nut and a gardener.

Elaine Baxter

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